According to Business Insider, Build-A-Bear is responding to the viral Baby Yoda craze by developing their own stuffable youngling.
In a presentation today, Build-A-Bear CEO Sharon Price John said:
“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined. We now will have The Child, also known as Baby Yoda.”
The company collaborated in partnership with Disney and Lucasfilm to develop the plush after the premiere of “The Mandalorian” in order to meet the growing demand for more adorable Baby Yoda merch. Their customer demographic is slowly seeing an increased trend of older consumers as more and more adult fans crave licensed merchandise and collectibles.
The new Baby Yoda plush is expected to hit Build-A-Bear Workshop locations nationwide in the coming months.