While the parks have featured a number of “meatless” brands over the years, like MorningStar Farms, Gardein, and Beyond, a new partnership will cement Impossible Foods as the “preferred” plant-based burger brand across Disney Parks and Disney Cruise Line.
According to CNN, the partnership is set to boost the brand to a household name, beyond that of their Burger King “Impossible Whopper” fame. “There’s a level of trust associated with Disney,” Dennis Woodside, president of Impossible Foods, told CNN Business. “If Disney put us on the menu, then people are more likely to try it.”
Impossible produces more than just burgers, and a variety of their products will be featured at Festivals across both coasts at the Disney Parks, like this Impossible meatball sub that will be offered at Paradise Garden Grill for the upcoming Disney California Adventure Food & Wine Festival. Other Festival offerings include Impossible Lettuce Cups (made with Impossible meat crumbles) at Ballast Point Brewery, and Impossible Cheeseburger Mac & Cheese (at the Nuts About Cheese Marketplace.)
If you’re a fan of other brands, like Beyond, don’t worry, the partnership doesn’t necessarily mean that the Impossible Burger will be the only brand used at all Disney restaurants, as each chef has to approve the ingredient. But if you are a fan of Impossible, get ready to find the perfectly juicy plant-based meat alternative in more and more restaurants across the Happiest and Most Magical (Vegan) Places on Earth.