Analysts at MoffettNathanson cited numerous bleak metrics. To begin with, the firm found that Disney+ daily viewers dropped to 26%, the second consecutive downward quarter. According to the report, 43% of Netflix users indicated that they are daily viewers.
Zara also points out that many Disney+ subscribers joined at no cost. Mobile providers such as Verizon offered free Disney+ subscriptions with device purchases. MoffettNathanson estimates that 18% of Disney+ subscribers come from the Verizon promotion. Worse, less than half of those promotional subscribers plan to renew.
To be fair, other streaming services like Apple TV+ and HBO Max are in the same metaphorical boat.
Will Disney’s pivot to Disney+ pay off, or are these trends a sign of troublesome times to come as the streaming service enters its sophomore year?
Use the comment feature to tell us what you think about the future of Disney streaming content.