Star Wars Trading Post Won’t Follow Galaxy’s Edge Timeline Rules To Allow for More Generic Merchandise Assortment
When the Star Wars Trading Post opens at the Downtown Disney District at Disneyland Resort, it won’t be tied to the same story constraints that Star Wars: Galaxy’s Edge enforces. In order to sell all sorts of different Star Wars items from an array of films and shows, they’ll be no strict adherence to story.
From a merchandising standpoint, the strict storytelling rules in Galaxy’s Edge mean that the residents of Black Spire Outpost on the planet of Batuu are unaware of the sweeping Star Wars movie saga — because they’re living it. That also means a vast swath of Star Wars merchandise can’t be sold in the Star Wars lands.
The new Downtown Disney shop won’t have any such restrictions. The Star Wars Trading Post will serve as a one-stop shop inside a secret rebel base where all of the stories in the galaxy can be told — and sold.
As we have seen over the last few weeks, the store is being themed to a “jungle Resistance base” in many ways reflecting the timeline of Star Wars: Galaxy’s Edge. Despite using props that also appear in the immersive land, the store will not try to tell a cohesive story by only selling merchandise that makes sense in that setting.
Star Wars Trading Post opens February 19th at Downtown Disney at the Disneyland Resort.