On this afternoon’s Q3 2021 earnings call, Disney CEO Bob Chapek announced that November 12 will be Disney+ day.
Details aren’t available yet, but Chapek said it will be a “company-wide cross-promotional campaign.” New titles will be announced as a focal point for consumers who have not yet switched over to Disney+.
The day will focus on both U.S. and international markets as Disney+ continues to expand globally this year.
Chapek also noted that the Direct to Consumer department, which includes Disney+, is the company’s top priority.
The streaming service saw an increase of subscribers higher than the projections for Q3.