On this afternoon’s Q3 2021 earnings call, Disney CEO Bob Chapek announced that November 12 will be Disney+ day.

Details aren’t available yet, but Chapek said it will be a “company-wide cross-promotional campaign.” New titles will be announced as a focal point for consumers who have not yet switched over to Disney+.

The day will focus on both U.S. and international markets as Disney+ continues to expand globally this year.

Chapek also noted that the Direct to Consumer department, which includes Disney+, is the company’s top priority.

The streaming service saw an increase of subscribers higher than the projections for Q3.

For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.