In August, the new Magic Key program began, replacing the former Annual Passholder program for Disneyland Resort. In today’s Q4 earnings call, CEO Bob Chapek revealed that while the new Magic Key Passes have been popular with Legacy Passholders, 40% of all sales are to new passholders.
Chapek also noted that the program is selling well, with the top two tiers (the $950 Believe Key and the $1400 Dream Key) being the bestsellers. The Dream Key sold out last month.
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