And with the announcement, Disney has revealed that a huge reason as to why “Encanto” is so popular is because fans keep re-watching the film.
The majority of streams of the film are re-watches. “Encanto” has been re-watched by fans over 180 million times.
This means, on average, that each household has re-watched “Encanto” at least five times.
“Encanto” was originally released in theaters but gained its popularity from streaming on Disney+.
With the current COVID-19 pandemic, families are more reluctant to see new films in movie theaters, Disney believes in the power of streaming services. The popularity of streaming services, including Disney+, was evident with the release of “Encanto.” It was the fastest title to reach 200 million viewing hours.
Disney CEO Bob Chapek recently cited “Encanto” as proof that streaming does work. He referred to it as its own franchise.