A new Disney x Tommy Hilfiger collaboration for adults and children will be available starting Thursday at select Tommy Hilfiger stores, on tommy.com, shopDisney.com, at Disneyland Resort and at the Walt Disney World Resort.
New Tommy Hilfiger x Disney Collaboration
As part of the Disney100 Years of Wonder anniversary celebration, Tommy Hilfiger is partnering with Disney for a Disney x Tommy clothing line.
For the new collection, classic Disney characters will be illustrated in a manga style on Hilfiger’s classic items. The collection launches globally on Thursday with styles for both adults and youth. Adaptive styles are also included.
“An iconic anniversary, an iconic brand and a collaboration with their most iconic characters — there is no better way to join fans around the world in celebrating Disney’s 100th anniversary,” said Tommy Hilfiger according to Women’s Wear Daily. “Colliding Mickey and friends with the Tommy Hilfiger brand DNA has been one of our most fun collaborations to date. It’s a collective edition of our favorite prep classics.”
Tasia Filippatos, president of Disney Consumer Products, Games and Publishing also stated, “Disney and Tommy Hilfiger are two beloved brands that have impacted culture on a global scale. The Disney x Tommy collection is a true celebration of Disney’s 100th anniversary and showcases the creativity and storytelling that both Disney and Tommy Hilfiger are known for.”
The Disney x Tommy collection showcases preppy classic pieces with Disney-inspired patterns and images. The collection has 94 styles across womenswear and menswear, 42 styles for youth and 14 adaptive styles for additional accessibility. The designs all have playful manga illustrations featuring Disney’s recognizable characters.
The adaptive pieces include tee shirts, polo shirts and dresses with magnetic closures, as well as shorts and pants with pull up loops. Retail prices for the collection start at $34.50 for a hat and increase to $449 for a jacket. The size range is XS to XXL for men’s, XXS to XXXL for women’s wear, and 4-14 for children. The collection is being offered for one season.
The featured Disney artwork was a collaborative project among Shigeki Kanda, director, Character Art, APAC; Kuzuhiro Murase, art manager, Character Art, APAC, and Yuki Salto, senior designer, creative design, APAC.
Artist Shigeki Kanda made a statement on the style, revealing he took inspiration from Japanese anime and manga for the creation of the character artwork. The sparkling eyes reflect wonder, and the trio of lines appearing on the cheeks of characters give a “glow effect” on their faces. Kanda also explained that the artwork uses straight lines to give viewers the impression of the flatness of the characters.
The advertising campaign has been teased in China since May 15, but will release globally on Thursday. Photographed by Paola Kudacki, the campaign features singer-songwriter Henry Lau, actor Lucien Laviscount and models Soo Joo Park, Stella Maxwell and Reign Judge.
Will you be adding part of this collection to your wardrobe? We’d love to see your opinions in the comments below.